A Guide for Music Managers and Artists on How to Increase Their Fan Bases and Promote Their Work

In today's crowded digital landscape, promoting your music as an artist is becoming as crucial as making it. If you want to spread the word about upcoming performances, new music releases, compilation albums, or any other type of creative endeavor, you need to put in some effort yourself. Keeping your audience interested and establishing yourself as an artist who is both relevant and distinct is essential in order to succeed as an artist. Take advantage of the many free tools and promotional strategies that are out there to get your name out there.

Don't get discouraged if you don't become an overnight sensation in the music industry; it doesn't work that way. Take your time and focus on the most important aspects of your life. The rest will fall into place if you stay focused on your goals when it comes to music and creativity.

Check out our recommendations below for promoting tracks, running social media platforms, sending out demos, networking, and more. In addition, if you'd want to learn more about the music industry at Esom School, we can assist you as well.

1. Social media should be used correctly.

When it comes to music promotion, having a social media presence is critical in the digital age. You can stay up to date on the latest trends by using social media platforms such as Facebook, Twitter, Instagram, YouTube, TikTok, SoundCloud, and MixCloud. People will not be overwhelmed by your own material if you maintain a mix of conversational and entertaining content while advertising your own or another artist's tracks and creative work. As of right now, TikTok, Instagram and Twitter are the most popular social media platforms. Regularly post images from the studio, clips from productions, artwork, experiments, inspirations, tours, memes, and more to keep your channels fresh for your audience. As a result of this, new users will be able to discover your content and reach a far broader audience. It's a good idea to be kind and approachable on these platforms because people will want to get to know you. Prepare your articles and content ahead of time so that you can develop a plan around your releases, tweet your favorite musicians, and participate in the open debate of the social spheres. For the proper people to find you, make sure your channels look their best, with high-resolution photos and press shots, as well as working links and identical (if feasible) social media usernames.

2. Build a Real-World Network

Now that you've set up your social media accounts and they look great, it's time to meet some actual people. While interacting with other musicians and managers through social media is a crucial part of the promotion, it's even more critical to do so in person to foster genuine connections and partnerships. If you go to music events and see the musicians you admire play, you'll meet other like-minded producers, DJs, and creatives. If you're lucky, you'll get to meet them, get their email or phone number, give them a USB with some music on it, and follow them up on it. After the show, don't be afraid to reach out to them. The fact that they've met you in person will make the conversation more memorable, which will lead to a strong connection between you and them.

3. Meet Other Artists and Share Your Ideas

Would you like to collaborate, bro? You should probably do so. This is a great way to watch how other musicians operate, experiment with fresh ideas, and pick up some helpful production/workflow suggestions. If you're working with a rapper or singer, this method will help you get things done faster, get a handle on sounds and aspects more quickly, and simplify your production style when necessary. From an artist manager's point of view, connecting with other artists and finding new talent is an excellent way to grow your network. In addition, not one, but two or more artists will be promoting your new project when it is promoted. This will aid in the growth of your current fan base while also generating a lot of buzz on social media platforms.


If you don't have someone to cooperate with, start making some free remixes – or if you're a manager, recommend it to your artist. Don't wait for someone to ask you to do it, either. See if you can get the original stems from the artist or label, or if you can just cut up the existing track. Search the internet for samples and acapella, as there are a wide variety of places where they may be located and downloaded. These remixes can be given out as freebies to your fan base and may end up on the club scene. Maybe the musician you remixed will distribute your tune or make it an official rework.

4. Demos should be sent.

Sending out demos is a great way to get your music into the hands of new listeners and to get the attention of established outlets and musicians. There are a variety of ways to go about this, depending on what you're trying to accomplish.


Send your tracks to blogs and other online outlets to see if you can get greater exposure. It's a good idea to develop a list of the websites you'd like to be featured on (both large and small) and then conduct some research to find out where you can send your music or who to contact for submissions. Always keep in mind that submitting materials such as your track or artwork, the project's press photos, social media connections, and a bio will boost your chances of being featured by giving the blogger everything they require upfront. You never know who might hear your music and put it on a popular YouTube channel, SoundCloud profile, or a website that gets a lot of traffic. You never know what will happen.


In order to get your beats released on another label, do the same thing but create a tidy folder and zip it up. Make a list of your favorite labels, search their social media for a contact email, and go to work. Giving a quick summary of each track's history and planned projects (such as remixes and new releases) is a good idea. It's also possible to get noticed by sending a SoundCloud private track along with your message. In addition to musicians and record labels, a lot of DJs are interested in exclusive tunes for their sets. Sending a mix to one of these DJs, especially if they have frequent radio shows or club residencies, is a good way to get yourself or your act on the airways or into the next lineup.

5. Education in Music

It's a great opportunity to learn from someone who has successfully promoted their music in the past. From establishing up a record label and organizing and executing live performances and tours to negotiating music industry contracts, Esom School offers a wide range of courses in the music industry. As an Esom School student, you'll have the opportunity to interact with and network with a diverse group of students, including music producers, DJs, vocalists, and songwriters. You'll also have the opportunity to attend professional networking events and learn from industry experts. Esom School is a breeding ground for the future generation of creative thinkers, and you might be a part of it. Visit our courses page if you'd want to learn more about music marketing and get your skills up to the standard.

In addition to the advice already provided, don't be scared to try something new when it comes to music promotion. Be innovative in everything you do, from your artwork to your promotional methods to the manner you distribute your music. Everyone will notice this about you, and it will help to distinguish you from the crowd.

If you've read this far, I hope it's given you some motivation to get back into the studio and start working on some of your older projects. Enrolling in a course could provide you with the extra assistance you need with your tracks. The state-of-the-art studio facilities at esom school allow students to learn sound engineering, music production, and more.

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